Top 6: January 27th 2021
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Generation Pep: Dance 10.000Top 6: January 27th 2021
'Dance 10.000' is a global campaign created to inspire children and young people to move, while at the same time highlighting the problems and consequences of a sedentary lifestyle. With a unique music video featuring a choreographed dance with the 10.000 steps often referred to as the daily recommendation for physical activity, the campaign has already sparked positive conversations. Behind the campaign is the Swedish non-profit organisation Generation Pep, founded by the Swedish Crown Princess Couple and headed by former Olympic heptathlon champion Carolina Kluft. Their vision is that all children and young people should have the ability and desire to live an active and healthy life. The unique music video shows a young girl who immediately starts moving to a music beat as she wakes up in her room. She dances her way out on the streets, down into the subway, and into school before she heads home again. As the film ends back in her room, the on-screen step counter finally reaches 10.000. The hero of the film is played by french nine-year-old dancing prodigy Lilyana Ilunga. The daughter of former professional soccer player Herita N'Kongolo Ilunga has been dancing since her early years and is today training for Sabrina Lonis, France's top dance choreographer.
Client contact: Emma Blomdahl Wahlberg |
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