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Web Film
Canadian Down Syndrome Society: Mindsets
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For too long, the role of fitness has been an overlooked and undervalued tool in helping to support the lives of people with Down syndrome. Anecdotal evidence from within the community has shown exercise can help people with Down syndrome improve their cognitive function and physical abilities. But outdated assumptions and stigma towards people with Down syndrome have caused fitness to be rarely encouraged for this community, denying them access to its benefits. The Canadian Down Syndrome Society (CDSS) is partnering with Dr. Dan Gordon and his research team from Anglia Ruskin University and with Dr. Michael Merzenich and his team from BrainHQ to launch a research study and awareness campaign to examine this potential link between physical fitness and mental fitness for people with Down syndrome. This new initiative, called “Mindsets”, begins with a globally unprecedented study to chart the effects of brain and physical exercise on the abilities of people in the Down syndrome community. The effects of fitness on people with Down syndrome hasn’t been studied extensively, and because of this lack of data, many doctors and parents in the community continue to believe that fitness is not important for people with Down syndrome. The study will collect data on the impact of physical and brain exercises on physical and cognitive abilities over time. The custom-designed Mindsets app gathers exercise data from Fitbits along with data on brain exercises from BrainHQ. Researchers will also measure standard physical and cognitive assessments of participants at the beginning and the end of the study, making it possible to measure precisely the impact of exercise on abilities. The app also connects study coordinators with study participants to motivate and keep them on track. The eight-week study, which launched on March 21, World Down Syndrome Day, is being run by Dr. Dan Gordon, Paralympian and Associate Professor in Cardiorespiratory Exercise Physiology at Anglia Ruskin University in Cambridge, UK. This joint study led by CDSS a leader for inclusion for the Down syndrome community globally is unprecedented and will eventually involve more than 200 participants from around the world. The concept was developed by advertising agency FCB Canada, who also established the partnerships to bring this idea to life.
Client: Canadian Down Syndrome Society Related |
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