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Top 6: July 7th 2021
Outdoor
McDonald's: The Picky Billboard
Top 6: July 7th 2021
The Macca's cheeseburger. It’s Australia’s yes-please-burger. But the pickle inside? Well, that’s contentious. You’re either a pickle in or pickle out person, there’s no in-between. So, for Macca's new classic menu campaign, we transformed regular billboard placements into interactive ones, getting drivers to pick a lane based on their pickle preference. We also chose placement locations where Drive-Thru was nearby knowing that our simple, deliberately polarising question would get drivers craving their favourite burger.
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