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Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's 'Healthy Map', players can … read moreheal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition. To create The Healthy Map, Publicis Conseil called on MakaMakes and its Beyond team, made of recognised designers of Fortnite creative maps. A feat made possible by the game's creative mode. The map transports us to the ‘Carrefour of tomorrow’, more ecological and responsible: a supermarket with its electric recharging station and trucks running on biomethane, a responsible fishing zone, fields of organic fruit and fresh vegetables and a farm respecting animal welfare.
read less...Marketing Department France & Group: Nathalie Jacquier, Beryl Fleur, Sylvia Felix, Théo Comet
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Account Team: Marie Wallet, Pascale Beyssier, Andréa Bastianelli
Strategic Team: Christophe Defaye, Lydia Tamarat
Social Media Team: Gautier Rennes, Shems Chqoubi
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INFLUENCE: CTZAR
Account Team: Camille Olivier, Marie-Charlotte Mathieu, Mayssam Kaado
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