Dell XPS: Expand Your Youniverse

Dell XPS, the premium award-winning laptop brand from Dell Technologies, has teamed up with creative entrepreneur, actor, and change agent Yara Shahidi to inspire Gen-Z’s diverse young creators and changemakers. Yara’s passion for uplifting voices of her generation, coupled with her love for all things technology, deeply aligns with the campaign ethos: that with the power of the Dell XPS, you can 'Expand your Youniverse' and become everything you want to be. The new creative campaign pairs Yara alongside Quannah Chasinghorse and rap duo Aint Afraid to further illustrate her various passions. And by amplifying leading Gen-Z voices, the campaign looks to inspire the next generation of changemakers through the use of technology. The campaign launches today across connected television, social and out of home. Labelled as one of the stand-out voices of her generation, Yara Shahidi is an award-winning actress and breakout star of the hit ABC show, Black-ish, an executive producer of its Freeform spinoff series grown-ish and continues to be one of Hollywood’s most heralded talents on and off screen. She brings her passions for technology as well as her advocacy for underrepresented communities and broad influence on the Gen Z audience to Dell XPS.