Print ad: Virgin Money: Bank to Your Own Beat

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Top 6: January 26th 2022

This double page spread print execution in The Australian, reveals the first stages of Virgin Money’s striking, new brand campaign. Expressing a rejuvenated sense of energy and individuality, the campaign embodies the long-term Organising Idea – ‘Bank to Your Own Beat’.

With a challenger spirit at the core of its Virgin DNA, this simple and visually driven work shows a clear ambition of Virgin Money’s to simplify banking, reward customers and help them achieve their financial goals on their own terms. Bank to Your Own Beat brings this to life in an exciting way, targeting a core youth audience who are more sceptical about what ‘the big four’ banks are currently offering them.

The first phase of the campaign includes press, OOH, digital and social, as well as radio. A continued above-the-line campaign is set to follow in the phase ahead.