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Top 6: January 26th 2022
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ShareCover: Trust Corey - ShareCover
Top 6: January 26th 2022
In 2008, 16 year-old Corey Worthington hosted an out-of-control house party in Melbourne, Australia, while his parents were away. With over 500 uninvited guests attending and excessive property damage, it became an infamous moment in pop culture. Corey's appearance on National TV turned him into an instantly recognisable symbol of in-home mayhem.
Agency: Thinkerbell So ShareCover, Australia’s home insurance provider for short-stay hosts, made Corey the voice of authority on home protection. Positioning Corey as a thought leader, we turned the Australian icon for mayhem into an Australian icon for safety.
Marketing Director: Caroline Hugall Also best this week |
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