Powerade: Pause is Power

The POWERADE brand is celebrating the power of the pause-prioritising wellbeing over winning-with a new global communications platform launching this week. A TV commercial featuring USA Olympic gymnast Simone Biles and other accomplished athletes and coaches spanning a variety of sports kicks off the campaign on March 13th during the NCAA March Madness Selection Sunday telecast. 'Pause is Power' challenges the 'win at all costs' mentality associated with modern sports culture by portraying the pause-a moment of laughter, reflection, community and recovery-as an act of humanity with regenerative benefits. The campaign’s hero film, created in partnership with Publicis Groupe, also stars Premier League coach Antonio Conte, Great Britain Olympic diver Tom Daley, and former NBA stars Chris Webber and Jason Williams.