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Top 6: April 6th 2022
Brazil is one of the biggest consumers of pirated pay-tv in the world. Around 33 million Brazilians access this content regularly, with football being one of the most popular products on these platforms. To highlight this reality, and in an effort to disrupt the broader piracy ecosystem in the country, DIRECTV GO and Mirum Brazil broadcast 'The Pirate Match', a live-streamed football match where everything was fake. Anyone who tried to watch the Champions League match between Atletico de Madrid and Manchester United illegally found a game full of surprises.
Agency: Mirum
The team ran a Google search campaign targeting people who were looking for the Champions League match for 'free'. When people clicked on one of the links, they found 'The Pirate Match', a 90-minute broadcast where everything looked like the real thing, but wasn't, to demonstrate the risks associated with using these illegal streaming services. Instead of seeing Manchester United and Atlético de Madrid, fans were watching a staged match between Mão Chester United and Atlético de Mandrituba a ‘pirate’ stadium. Rather than watching Ronaldo and Suarez, viewers found lookalikes Rolando, Suado (which means 'sweaty' in Portuguese), who were playing at an amateur level with fake commentators and referees, and even fake fans. Viewers were then directed to DIRECTV GO where they could access the real broadcast for free via a seven-day trial of the platform, and see for themselves how DIRECTV offers quality content that’s risk free and at an affordable price.
Credits
Other credits
Client
Executive Creative Director of Marketing & Acquisitions: Alexander Rocco
Digital Marketing Manager: Alexander Greif
Marketing & Branding Specialist: Fernanda Bonfanti
Corporate Communications Manager: Cassia Monteiro Da Silva Raymundo
Corporate Communications Specialist: Thais Morandini Canova Morrone
Agency
Chief Executive Officer: Robson Ortiz
Operations Co-Ordinator: Amanda de Oliveira
Production Lead: Paulo Setti
Motion Graphics Supervisor: Bruno Reynaldo
Motion Designer: Igor Feitoza
Social Team: Vanessa Vieira, Gustavo Candido, Fernando Nunes, Fabiola Cebrian, Juan Silva, Emanuelle Sandri
Media Team: Camila Vaz, Chrystina Mundt, Mariana Erêda, Mellina Azevedo, Larissa Gonçalves
Tech Team: Felipe Gomide, Lizandra Silva, Leandro Mohr, Melchiades Medeiros, Fabio Assunção
Data & Analytics Team: Tiago Moreira, Franchesco Calzolaio, Oscar Neto, Leonardo Cabreira, Guilherme Ferreira, Flávia Clapis, Ector Luiz, Luiz Yamada, Jhonathan Wolff
PR Team: Daniela Andres e Marilia Carzino
Design Team: Nathalia Pereira, Aline Santos, Rafael Rudnicki
Photographer: Vinicius Barreto, João Heim
Account Executive(s): Patricia Rogoski, Alessandra Fraresso, Andressa Sucodolski, Julia Rugno
Production
Line Producer: Guilherme Barchik
Editor: Guilherme Bucco
Make-Up: Letícia Cardoso
Assistant Producer: Hebert Bueno
Casting: Rafael Moura anda Agy Campos
Art Direction: JP Foltran
Art Assistant: Angelo Foltran
Second Art Assistant: Gabriel Loureiro Lima
TV Director: Ricardo Peters
Camera 1: Eduardo Bitencourt
Camera 2: Ezequiel ( Duto )
Camera 3: Felipe Conceição
Camera 4: Sérgio Luiz de Melo
Camera 5: Toni Serpa
Audio Operator: Marcos Moura Fiel
Making of Camera: Átila Pereira
Making of Camera 2: Jhon Victor
VT Operator: Tiago Bertolini
Assistant: Luis Ricardo
Music
Music Company: Toro Audio - Curitiba
Executive Music Producer & Creative Director: Daniela Zandonai and Kelson Diego
Account Manager & Production Co-Ordinator: Mariana Kauchakje
Music Producer: Tiago Mendes
Composer: Tiago Mendes
Arrangement: Tiago Mendes
Mixing & Mastering: Toro Áudio
Sound Design: Toro Audio - Curitiba
Sound Designer: Tiago Mendes
