NBA: Playoffs on NBA Lane - Behind The Scenes

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• Category Entertainment & leisure
• Client NBA
• Agency Translation
• Production Superprime Films
• Country United States of America
• Uploaded 31 March, 2022

Credits

• 
  Director
  The Malloys
• 
  Executive Creative Director
  
• 
  Creative Director
  Mina Mikhael
• 
  Creative Director
  Steve Horn
• 
  Producer
  William Green
• 
  Producer
  Alexandra Lisee
• 
  Producer
  Sally Hanson
• 
  Art Director
  
• 
  Copywriter
  Marisa Valente
• 
  Senior Producer
  Lee Nichnowitz
• 
  Executive Producer
  Charlotte Woodhead
• 
  DoP
  Ross Giardina

Other credits

Client

Chief Marketing Officer: Kate Jhaveri

Senior Director of Marketing & Advertising: Katie Papelian

Senior Advertising Manager: Alexander Wood

International Advertising and Content Manager: Matt Halliwell

Advertising Associate: Caroline Abrams

Creative Consultant: Rudy Crew

Senior Vice President, Entertainment and Player Marketing: Michael Levine

Senior Manager, Entertainment and Player Marketing: Avi Nussubaum

Senior Manager, Entertainment and Player Marketing: Randye Rand

Senior Manager Content Promotions and PSAs: Cory Zalewski

Agency

Chief Executive Officer: Steve Stoute

President: Ann Wool

Head of Client Services: Susanna Swartley

Head of Integrated Production: Alison Hill

Junior Producer: Ashley Pineda

Chief Strategy Officer: Sandi Preston

Group Context Director: Joel Rodriguez

Strategy Director: Eric Lopez

Context Strategist: Alex Glaum

Senior Account Director: David Mintz

Account Supervisor: Taylor West

Account Executive: Victoria Jean-Pierre

Media Agency: Mediahub

Production

Managing Director: Rebecca Skinner

Managing Director / Sales: Michelle Ross

Head of Production: Matt Sanders

Production Supervisor: Danielle Billman

2nd Unit DP: Erin Wesley

2nd Unit DP: Evan Prosofsky

Production Designer: Kim Rees

Costume Designer: Cherish Cullison

1st AD: Paul Norman

Key Grip: Derrick Armand

Gaffer: Will Reid

Editorial Company: RPS

Head of Production / Executive Producer: Justin Kumpata

Senior Producer: Cynthia Laplaige

Editor: Jamie Foord

Assistant Editor: Michael Shugarman

Editor: Aaron Tompkins

Assistant Editor: Austin Valenti

Assistant Editor: Ollie Nevin

Senior Cutting Assistant - Social: Ollie Nevin

After Effects: Alex Scott

Managing Director: Eve Kornblum

VFX Company: Parliament

Sound Design & Mix: Sonic Union

Sound Designer/Mix Engineer: Steve Rosen

Sound Designer/Mix Engineer: Rob DiFondi

Sound Designer/Mix Engineer: Rob Ballingall

Audio Post Studio Director: Justine Cortale