Disruptive craft beer brewer BrewDog takes to the soapbox for one the brand's signature products: Lost Lager. The campaign is created by the brand's strategic and creative partner, Media.Monks. The campaign 'Real Lager' is more akin to social commentary than your typical advertising construct with provocative copy and an irreverence that we've come to expect from BrewDog. With the integrated campaign, BrewDog battles indifference about choices made when it comes to lager. The film, directed by Taz Tron Delix, shows a passionate plea against apathy and for authenticity. It celebrates BrewDog's raw, authentic and rebellious nature.
