Hendrick's Gin: A Journey Most Unusual

Hendrick's Gin, the peculiar and unusual premium gin brand has launched its most curious venture yet, 'A Journey Most Unusual', via Red Havas. A production that has been two years’ in the making due to delays caused by the COVID-19 pandemic, Sydney-siders can finally experience the brand-new immersive experience, created in partnership with leading theatrical collective Broad Encounters. The first-of-its-kind production will take guests through a sensory experience to discover the masterful craft and heritage behind Hendrick's Gin. The performance will take over Sydney’s hauntingly iconic Hotel Palisade from 24th August for five nights. From sight and sound, to touch and smell, guests will play an interactive role in the fun-filled performance as they are moved from one world to another unlocking their five senses (and possibly even their illusive sixth sense). The theatrics created by Broad Encounters is a part of the curious brand world of Hendrick’s Gin with a number of quirky twists that melds fantasy and reality to discover a truly tantalising experience. With six unique designed spaces and a stellar performing cast of eight, A Journey Most Unusual will introduce intrepid travellers to other worlds through song, art, dance, music and of course, specially curated Hendrick’s Gin cocktails.