Pabst Blue Ribbon: Rec Room

Pabst Blue Ribbon Fans everywhere will have a chance to spend a night in a PBR inspired Motel room courtesy of a new branding platform that brings the Pabst experience to life through a limited activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans can choose to spend the night in three PBR themed rooms - Dive Bar, Arcade and Rec Room. Each of the rooms feature carefully thought out elements that allow visitors to experience the feeling of PBR, in spaces the brand is often enjoyed including old-style game consoles, VCR movies, record player, Juke Box, Board Games, and more. The Motel is set just a short block away from the Grand Traverse West Bay, a sought out beach destination for summer vacationers. The initiative was created by PBR's new agency, DNA, to celebrate the ethos of the Pabst brand through a new platform ''Pabst is the Place.'' Our tagline “The Place” was inspired by a previous campaign run by PBR in the 80s. The idea speaks to how when drinking a PBR, fans are seemingly transported to a better state of mind—or in the case of this promotion, to a cool, one of a kind motel experience that evokes the vibe of summer vacations past and present. Brand Partners will be vacationing at the Motel and chronicling their experiences on social media platforms. Consumers can book stays beginning August 1st through later in the month.