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Top 6: January 18th 2023
Integrated
Electoral Commission: Note to SelfTop 6: January 18th 2023
The Electoral Commission has launched an integrated campaign to raise awareness of the new requirement for voters to show photographic ID at polling stations.
The campaign, ‘Note to Self’, has been created by McCann Demand and will run across TV, OOH, radio, digital audio, social, digital display, print and in-game, from today. The creative features people encountering giant sticky notes as personal reminders about the new requirement. McCann Demand was responsible for media strategy and activation, as well overall creative strategy and execution, having been appointed early in 2022. Lucy Hudson, Managing Director at McCann Demand said: “We were set a significant challenge – to drive mass awareness of this important change to the voting process ahead of this May’s elections.
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