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Royal National Institute of Blind People (RNIB): See The Person


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Royal National Institute of Blind People (RNIB) and The&Partnership have launched a new initiative – Design for Every Gamer – to challenge perceptions and create real change in the world of gaming. To launch the initiative, RNIB and The&Partnership have joined with sighted and blind and partially sighted gamers on livestreaming platform Twitch. Together, the gamers will play popular video games and have an honest conversation about this very real issue in real-time. To make this experience as authentic as possible, VFX company, The Mill, has created five different sight loss condition filters, with the help of experts at RNIB. These filters work via cameras and respond to gaze and head tracking. The sighted gamers’ screen is hacked with these filters, so they can experience first-hand the challenges for themselves. They range from partial sight conditions like retinitis pigmentosa, to showing the experience with little to no useful vision, demonstrating the full range of issues.
Credits Other credits

Client

Brand Director Martin Wingfield

Head of Brand Lorna Forbes

Project Manager Susannah Kingham

Media Manager Sonali Rai

Marketing Malcolm Wai

Agency

Chief Executive Officer Sarah Golding

Managing Director Sarah Clark

Strategist Ed Davenhill

Business Team Benedict Pringle

Account Director Hannah Gray

Account Manager Amy Brett

Head of Production Charles Crisp

Design Director Dan Howarth

Production Mill Experience

Creative Director Kevin Young

Producer Sinead Catney

Producer Lucy Budd

Technical Director Mark Dooney

Developer Eleanor Edwards

Developer Matt Pearson

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