Who Gives a Crap: Who Gives A Crap, 2

JOLT, Australia’s third party verified sustainable digital out-of-home and electric vehicle charging network, has partnered with Australian eco-friendly toilet paper brand Who Gives A Crap for a contextual, tongue-in-cheek digital out-of-home (DOOH) campaign. The campaign, which features across JOLT’s digital out-of-home network, leverages the EV charger company’s progressive, environmentally driven audience, encouraging JOLT’s roadside audiences and EV owners to “Uncrap the world” as they shift from the driver’s seat to the toilet seat. The innovative campaign messaging was designed to reach drivers in the moment, capturing their attention with impactful and cheeky creative and Who Gives A Crap’s well-established irreverent brand tone, to boost toilet paper subscriptions across Australia.