 |
Press
Who Gives A Crap: Winnie The Pooh: The Deforested Edition
Introducing Winnie-The-Pooh: The Deforested Edition, a first-of-its-kind reimagining of the iconic 1926 children’s book to highlight the impact of worldwide deforestation caused by traditional toilet paper manufacturing.
The US based campaign saw the books sell out in less than 48 hours, sparking conversation and debate in media all across the world. Like Who Gives A Crap’s toilet paper, the books were made sustainably and with 100% recycled paper. These beautiful books join a growing list of classic literature that has been controversially updated for the modern world. Who Gives A Crap is, however, the first to update a piece of literature to reflect today’s environmental challenges.
Eleven Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
