Sunday Insurance: Cut Off

On the day the health insurance business has been around for many decades, Sunday emerged as a new insurance company aiming to disrupt the industry. It was born as a startup to address consumer pain points by eliminating unnecessary elements in the health insurance business in Thailand, like various insurance documents, and integrating them into an application. They hold the distinction of being the first to adopt this approach in the country. Their strategy aligns with the concept of Lean, focusing on 'reducing brand costs' and 'cutting customer costs' simultaneously. Their tagline encapsulates this vision: 'Smart Insurance. Born Simple.