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The UK’s biggest and fastest mobile network, EE, is broadening its horizons from traditional telecommunications services, and transforming this household brand ready for a new and exciting era as the UK’s largest subscription business. Built on the fundamental ambition to become the most personal and customer-focused technology brand in the UK, EE shares this news with the nation in the biggest brand campaign the business has embarked on since it first launched in 2012. The Mill, in collaboration with Saatchi & Saatchi and Love Song, is on the front line, making all of this possible. The new marketing campaign launches with multi-media creative and integrated communications centred around four key ‘need states’, home, game and learn.
Credits
Other credits
Agency
Design Director James Crickmore
Designer Simon Hadassi
Chief Strategy Officer Richard Huntington
Planner Olivia Stubbings
Planning Director Ophelia Stimpson
Managing Partner Jonathan Tapper
Business Lead Charlotte Elwig
Business Lead Rania Kouros
Business Lead Sophie deGraft Johnson
Account Handling James Graham
Account Handling Katya Hanbury-Williams
Account Handling Elliot Handler
Account Handling Barnaby Clarke
Account Handling Louisa Pudney
Account Handling Charlotte Johnston
Account Handling Maddie Williams
Chief Production Officer Jess Ringshall
Production Director Rachel Solomon
Producer Dan Heighes
Producer Alex Pemberton
Producer Richard Firminger
Producer Harriette MacNaughton
Producer Rosie Nolan
Producer Amy Blakey
Producer Anna Haywood
Production
Production Service Art Practice
Executive Producer James Guy
Producer Shirley O’Connor
Producer Jon Adams
Production Designer Arthur de Borman
Costume Designer Hannah Eans
Line Producer Maeve McMahon
Casting Kharmel Cochrane
Casting Claire Catteson
Editorial Marsheen
Editor Dom Leung
Editor Dave Davis
Producer Harriet Cawley
Post Production / VFX The Mill London
VFX Supervisor Dan Williams
Post Production Supervisor Saskia Delius
Post Production Supervisor Evelyn O’Reilly
2D Lead Carl Norton
2D Lead Lora Nikolaeva
2D Lead Stephen Miller
Compositing Pete Atack
Designer Paul Hunt
Designer Adam Roche
Designer Barry Hunt
Post Production / VFX Company 3 London
Colourist Simon Bourne
Colour Producer Chris Anthony
Music / Sound Factory Studios
Sound Engineer Anthony Moore
Sound Engineer Mark Hills
Sound Producer Beth Massey
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