TV ad: Mercado Ads by Mercado Libre: FOMA: The Fear of Missing Audience

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Top 6: November 8th 2023

FOMA: The Fear of Missing Audience is the concept that is haunting CMOs and marketing leaders today as they seek the best reach. This was the triggering idea that inspired Fran Colombatti for the new Mercado Ads commercial, a production by LANDIA presented by the agency GUT. To reach the most influential marketers in the region, the decision was made to seek out the marketing expert who knows the subject best: Patrick J. McGinnis. He is the creator of the FOMO (Fear of Missing Out) concept, which has not only been added to the dictionary but is also used by millions of people around the world.

Category Other
Client Mercado Ads by Mercado Libre
Agency GUT
Production Landia
Country United States of America
Uploaded 2 November, 2023

Credits

Director
Fran Colombatti
Director
Diego García
Chief Creative Officer
Joaquín Cubría
Chief Creative Officer
Ignacio Ferioli
Executive Creative Director
Ramiro Rodríguez Gamallo
Executive Creative Director
Matías Lafalla
Executive Creative Director
Laura Rapela
Executive Creative Director
Diego Fernández Posada
Creative Director
Gonzalo Nahuel Palma
Creative Director
Agustín Fernández Madero
Creative
Lucia Viera Muns
Creative
Sofia Luciano
Executive Producer
Diego Dutil
DoP
Manu Bullrich

Other credits

Agency

Founder Gastón Bigio

Founder Anselmo Ramos

Account Director Natalia Noya

Managing Director Paula Medina Rivero

Account Director Sofia Goldin

Account Executive Pedro Bueno

Head of Design Rosario Muñoz López

Graphic Designer Juan Ignacio Paolantonio

Graphic Designer Lucas Barreto

Head of Production Florencia Albizzati

Producer Agustina Pérez Ponce

Chief Strategy Officer Javier Quintero

Strategy Director Mariana Varella

Strategist Juan Cistoldi

Strategy Director Ignacio Rocca

Strategist Regina Lucini

Strategist Kevin Rehbein

Head of Social Media Ezequiel Gori Nastasi

Manager Florencia Vera

Manager Paula Akel

Production

Managing Partner Adrián D’Amario

Head of Production Melina Nicocia

Art Director Sebastian Beretta

Chief Production Officer Federico Gentile

Post Production / VFX Les Amateurs

Producer Nicolás Severino

Editor Alejo Santos

Music / Sound Fer Martino

Post Production Camila Garrido