FOMA: The Fear of Missing Audience is the concept that is haunting CMOs and marketing leaders today as they seek the best reach. This was the triggering idea that inspired Fran … read moreColombatti for the new Mercado Ads commercial, a production by LANDIA presented by the agency GUT. To reach the most influential marketers in the region, the decision was made to seek out the marketing expert who knows the subject best: Patrick J. McGinnis. He is the creator of the FOMO (Fear of Missing Out) concept, which has not only been added to the dictionary but is also used by millions of people around the world.
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