DELSEY PARIS, Europe's leading premium luggage brand and the world's third-largest premium luggage brand, introduces "Eternal Sunrise", an unprecedented Instagram activation: a 24-… read morehour story tracking sunrises around the world! DELSEY PARIS connects and unites influencers and audiences globally with this fresh and unique social media concept. On 5 November 2023, 24 influencers, each located in different time zones, sequentially shared a sunrise accompanied by an iconic piece of the brand's luggage.
Agency: Fred & Farid
A powerful symbol and integral to DELSEY PARIS's visual identity, the rising sun embodies hope and renewal, while its vibrant yellow colors radiate positivity and optimism. This initiative also highlights one of the brand's core values: freedom. These 24 stories represent escape and the possibility to travel freely and explore the world.
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