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Top 6: November 15th 2023
Interactive
Heetch: Greetings From la BanlieueTop 6: November 15th 2023
In its new ad campaign, "Greetings From La Banlieue", Heetch calls upon the 12.5 million inhabitants of the "banlieue" - the Paris suburbs - to reach out to the 11 Midjourney employees in an effort to rectify the worst prompt ever found on this generative AI: the "banlieue". In the short period since its inception in 2022, Midjourney's AI has transformed our relationship with images. With a simple combination of "prompts" (descriptive text commands that the tool uses to generate its visuals), this AI is able to generate any image in a matter of seconds.
Agency: BETC, Paris But among all the existing prompts, there is one term that can, all on its own, turn any image into a nightmare: the word "banlieue". When you type in the prompt "/imagine a wedding in France", Midjourney generates a happy wedding scene of a young man and his wonderful bride, both joyful on a beautiful, sunny day. But when you slightly modify the prompt by adding just one term, in this case "the banlieue" – "/imagine a wedding in the banlieue in France" – it shows two sad-looking people standing in a dirty street lined with derelict buildings.
Brand Managers: Renaud Berthe, Hector Gruyer, Benjamin Sousa RelatedAlso best this week |
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