Heinz Ketchup: Run On Heinz

Let's face it - running enthusiasts present an unmatched, respectable attitude when it comes to conquering barriers, and have an irrational love for the sport. But for runners who aren't just racing towards the finish line on running liquid gels, there's one alternative gel they also love: Heinz ketchup. In support of running season, Heinz is introducing 'Run On Heinz' – one-of-a-kind Heinz keystone-shaped routes designed with a specialised GIS mapping software to notify runners where they can stop to receive free Heinz ketchup packets. Developed by The Kitchen, with Kraft Heinz Brand PR Team leading public relations efforts, the creative campaign is launching in New York, San Francisco and Toronto. Here, the keystone-shaped maps are available on two of the world's biggest running apps, Strava and MapMyRun, with fans able to receive free Heinz at select Burger King restaurants in the US, and Rosie’s Burger in Toronto. Naturally, this is all because, for irrationally-obsessed Heinz fans, whether a part of a running community or out on a run, 'It Has To Be Heinz'. Fans are encouraged to share their experience on how Heinz packets further fuels them for their runs by tagging @Heinz on Instagram.