Introducing the BitisHunter Midnight collection—a rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth.
Gen Z, the masters of adaptation … read morein the digital realm, shed their daytime masks and activate DARK MODE after midnight, fearlessly embracing their unapologetic, authentic selves. We dive deep into vibrant subcultures, harnessing their raw, unfiltered energy.
#DarkModeON represents a rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth.
The campaign comes alive through three mini documentaries that delve deep into the essence of our movement.
To further immerse our audience in the world of subcultures, we crafted a visually stunning array of visuals, posters and captivating social content. We also published a true-to-life Fanzine that brings the raw energy and authentic stories to light. And much more.
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