This holiday season, you won’t have to go fa-la-la-la far to find continued evidence of BMO’s commitment to supporting businesses owned and operated by members of underrepresented … read morecommunities. As part of its annual “Wrap the Good” program, which provides support for this vital business sector during a key sales period, BMO has built an “album” featuring holiday-themed songs about eight underrepresented businesses. While it celebrates Canadian businesses, the album, with vocals by Candy Cane Carolers, is available across North America. Now in its third year, “Wrap the Good” is one of BMO’s key programs in support of underrepresented businesses. Despite comprising nearly one-fifth of Canada’s private sector businesses, they face more obstacles to success because of factors like a lack of access to financing or loans, and their absence from key shopping areas. With shoppers expected to cut back on spending this holiday season, these businesses could be further jeopardized during a key sales period. So, what better way to celebrate their continued efforts than by referencing them in the kinds of songs that are inescapable at this time of year? Each of the “Business Carols” is set to the music of a holiday standard, such as Deck the Halls for Toronto-based home retailer Spark Candles. The lyrics have been adapted to “Deck your halls with Spark Candles, Fa la la la fragrant scents so fine.” Set to the music of We Wish You a Merry Christmas, the song for Edmonton-based The Makers Keep features the lyrics “Find holiday joy at The Makers Keep, A unique store where dreams run deep. Displaying wonders, we all can cheer. Great gifts, all so dear.”
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