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Top 6: December 13th 2023
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BMO: Business Carols

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Top 6: December 13th 2023
This holiday season, you won’t have to go fa-la-la-la far to find continued evidence of BMO’s commitment to supporting businesses owned and operated by members of underrepresented communities. As part of its annual “Wrap the Good” program, which provides support for this vital business sector during a key sales period, BMO has built an “album” featuring holiday-themed songs about eight underrepresented businesses. While it celebrates Canadian businesses, the album, with vocals by Candy Cane Carolers, is available across North America. Now in its third year, “Wrap the Good” is one of BMO’s key programs in support of underrepresented businesses. Despite comprising nearly one-fifth of Canada’s private sector businesses, they face more obstacles to success because of factors like a lack of access to financing or loans, and their absence from key shopping areas. With shoppers expected to cut back on spending this holiday season, these businesses could be further jeopardized during a key sales period. So, what better way to celebrate their continued efforts than by referencing them in the kinds of songs that are inescapable at this time of year? Each of the “Business Carols” is set to the music of a holiday standard, such as Deck the Halls for Toronto-based home retailer Spark Candles. The lyrics have been adapted to “Deck your halls with Spark Candles, Fa la la la fragrant scents so fine.” Set to the music of We Wish You a Merry Christmas, the song for Edmonton-based The Makers Keep features the lyrics “Find holiday joy at The Makers Keep, A unique store where dreams run deep. Displaying wonders, we all can cheer. Great gifts, all so dear.”
Credits Other credits

Client

Chief Marketing Officer: Catherine Roche

Head of Enterprise Brand, Social and Content: Jennifer Carli

Director, Brand Management and Enterprise Marketing & Content: Mallory Fantham

Senior Marketing Manager, Enterprise Marketing & Content: Ivana Dillon

Senior Marketing Manager, Brand & Sponsorship Advertising: Ann-Marie Beauchemin

Marketing Manager, Brand, Quebec: Camille Larose

Enterprise Marketing Coordinator: Aidan Bonner

Agency

Designer: Rittee Prak

EVP, General Manager: Tracy Little

VP, Client Service Lead: Erin Howes

Group Account Director: Ali Gayowski

Account Executive: Sophia R’Bibo

Senior Broadcast Producers: Adriana Laborde & Alexandra Postans

Integrated Producer: Anastasia Gal

Business Lead MTL: Michael Watier

Project Lead MTL: Isabelle Dion

Translator MTL: Olivier Laplante

Chief Strategy Officer: Shelley Brown

Senior Strategist: Stephanie Gyles

Post Production House: 456 Studios

VP, Director of Studio Production: Kendra Plantt

Executive Producer: Elise Beauvais

Director of Editorial and Animation: Tyler Strahl

Creative Editor: Rod Reano

Audio House: Grayson Matthews Audio

Music Director: Mark Domitric

Producer: Sharon Yokoyama

Sound Engineer: Vlad Nikolic

Carol Singers: Candy Cane Carolers

Media Agency: UM

EVP Client Business Partner: Kate Mateer

VP Client Business Partner: Ryan Hunter

Senior Director, Connections Planning: Sarah Sopik

Manager, Connections Planning: Marc-André Giasson

Connections Planner: Ben Graham

Social Associate Director: Arturo Valenzuela

Social Account Manager: Cristian Garrido

Director, Talent & Influencer Content: Annelie Gutgesell

Senior Content Strategist, Talent & Influencer Content: Melissa Hoffman

Search Senior Campaign Manager: Wali Hossain

Manager, Integrated Investment: Karen Cameron

PR: Shannon Stephaniuk, Glossy

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