The holidays are meant to be a joyous time, but it turns out more than half of Canadians experience feelings of loneliness during the holiday season. Purdys Chocolatier believes in … read moreencouraging connection and joy through their chocolate, especially around the holidays. So this Christmas, they wanted to show Canadians that reaching out to people in our lives is far more appreciated than we realise. Purdys Chocolatier introduces Reconnect Roulette, a microsite that rewards people with Purdys chocolate when they send a text to someone they miss. Running from now until December 25th, the site is designed to inspire and reward Canadians for reconnecting with loved ones they've lost touch with. It features a Reconnect Roulette wheel which randomly selects a prompt, such as ‘someone who helped you through a tough time' or 'someone who made you feel most like yourself.' It's the player’s choice to identify the person in their life who best fits the prompt and they’ll then be encouraged to send them a message. Should they decide to reach out, Purdys Chocolatier will gift them a complimentary three-pack of their iconic Hedgehogs as a sweet reward!
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