OLLY: OLLYverse

OLLY is a wellness company working to change how society views and talks about health. &Walsh worked on the 2023 Big Vagina Energy campaign featuring OLLY’s premium line of women’s wellness products. &Walsh concepted, scripted, and created a 30-second TVC, an OOH campaign extension, and built out a suite of campaign guidelines for OLLY to continue executing their message. The goal of the campaign was to dive into the meaning behind the Big Vagina Energy message and to craft a campaign that had purpose beyond the headline. To bring the spot to life in an ownable way, &Walsh crafted the OLLYverse —which included set development, a custom color palette, and typographic elements built into each set and space. We developed custom typography that could be embedded directly into the sets to help drive messaging home. Custom music brought the world to life and developed characters and bold messaging statements to remind women that their body is never an apology. Big Vagina Energy is about power, confidence, and the taking up space every vagina-owner can have access to when they feel good in their body. We wanted to take the message beyond a singular body part, and expand it in relation to the whole self — all with a dash of humor and wordplay. The main character here isn’t the vagina or the human, but rather the relationship between them, and what happens when that relationship is cared for and nurtured.