 |
Top 6: December 13th 2023
Interactive
Nespresso: ARt of the EscapeTop 6: December 13th 2023
As part of the launch of their annual coffee advent calendar, Nespresso Canada in collaboration with McCann Montreal is using augmented reality to get coffee drinkers into the festive holiday spirit. As a first for the brand, and exclusive to the Canadian market, the ‘ARt of the Escape’ activation uses A/R to turn daily coffee unboxing into a virtual escape to the mountains - inspired by this year’s box design of a winter mountain landscape. Thanks to a paired QR-code cardlet, drinkers will be able to scan and experience a new lens every day over the course of 24 days, as they open their coffee capsule of-the-day. The magical alpine landscape is being brought to life with animation that includes everything from a dreamy chalet in the woods, a playful white dog participating in fun winter activities, and even a caribou with a penchant for festive decorations. The campaign stems from recognising that while 2/3 of Canadians look forward to local winter getaways during the holiday season, 2023’s struggling economy has most Canadians likely forgoing the experience this year.
Client Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
