As part of the launch of their annual coffee advent calendar, Nespresso Canada in collaboration with McCann Montreal is using augmented reality to get coffee drinkers into the … read morefestive holiday spirit. As a first for the brand, and exclusive to the Canadian market, the ‘ARt of the Escape’ activation uses A/R to turn daily coffee unboxing into a virtual escape to the mountains - inspired by this year’s box design of a winter mountain landscape. Thanks to a paired QR-code cardlet, drinkers will be able to scan and experience a new lens every day over the course of 24 days, as they open their coffee capsule of-the-day. The magical alpine landscape is being brought to life with animation that includes everything from a dreamy chalet in the woods, a playful white dog participating in fun winter activities, and even a caribou with a penchant for festive decorations. The campaign stems from recognising that while 2/3 of Canadians look forward to local winter getaways during the holiday season, 2023’s struggling economy has most Canadians likely forgoing the experience this year.
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