Dove: Code My Crown

Dove is tackling the issue of natural hair representation in video games, with a new initiative called Code My Crown. 85% of Black gamers believe video games poorly represent textured hair and 91% of Black gamers are eager to see themselves as characters reflecting their own experiences.

The brand has joined forces with the Open Source Afro Hair Library and enlisted a team of Black 3D artists, animators, programmers, and academics to develop 15 original hair sculpts. Code My Crown is the world’s first and complete guide for coding natural hair in video games and it’s is free for anyone to download. Edelman UK was the lead creative agency behind this work.