TV ad: Victoria Bitter: Means More

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Victoria Bitter has unveiled 'Means More', its first major brand campaign with new creative agency, The Monkeys, part of Accenture Song. The campaign aims to celebrate the skill and intelligence behind hard work, under the brand's existing 'For A Hard Earned Thirst' platform.

Category Drinks, alcoholic
Client Carlton & United Breweries
Agency The Monkeys
Production Scoundrel
Country Australia / New Zealand
Uploaded 30 January, 2024

Credits

Director
Tim Bullock
Chief Creative Officer
Ant Keogh
Creative Director
Hugh Gurney
Creative Director
Joe Sibley
Creative Director
Creative Director
Connor Beaver
Senior Producer
Katie Wellbelove
DoP
Jeremy Rouse
Account Director
Allan Carlow
General Manager
Sophie Gosper
Chief Executive Officer
Paul McMillan
Strategy Director
Dave Collins
Account manager
Isaac Montebello
Head of Production
Romanca Mundrea
Head of Design
Raph Tamkalis
Executive Digital Producer
Adrian Shapiro
Executive Digital Producer
Kate Gooden
Chief Strategic Officer
Michael Derepas
Associate Executive Producer
Morgan Benson-Taylor

Other credits

Client: Carlton & United Breweries 

General Manager – Marketing: Nicole McMillan 

Head of Classic Beer – Marketing: Sarah Wilcox 

Marketing Manager – Victoria Bitter: Marc Lord 

Assistant Brand Manager – Victoria Bitter: Ben Haysman & Gianni Cozzi

Art Director: Alex Holmes

Editor: Adam Wills 

Colourist: Ben Eagleton 

Online: Soren Dyne 

Casting: Natalie Jane Harvie – Citizen Jane

Sound: Squeak E. Clean Studios Sound Design: Paul Le Couteur – Squeak E. Clean Executive Producer: Ceri Davies

Photography – Michael Malherbe

Victoria Bitter: Means More - Saw

Gold sponsors

The Best Ad Jobs

Victoria Bitter: Means More - Saw

Related

Gold sponsors

The Best Ad Jobs