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Victoria Bitter: Means More - Saw

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Victoria Bitter has unveiled 'Means More', its first major brand campaign with new creative agency, The Monkeys, part of Accenture Song. The campaign aims to celebrate the skill and intelligence behind hard work, under the brand's existing 'For A Hard Earned Thirst' platform.
Credits Other credits

Client: Carlton & United Breweries


General Manager – Marketing: Nicole McMillan


Head of Classic Beer – Marketing: Sarah Wilcox


Marketing Manager – Victoria Bitter: Marc Lord


Assistant Brand Manager – Victoria Bitter: Ben Haysman & Gianni Cozzi



Art Director: Alex Holmes

Editor: Adam Wills


Colourist: Ben Eagleton


Online: Soren Dyne


Casting: Natalie Jane Harvie – Citizen Jane

Sound: Squeak E. Clean Studios
Sound Design: Paul Le Couteur – Squeak E. Clean
Executive Producer: Ceri Davies

Photography – Michael Malherbe

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