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Top 6: May 22nd 2024
Web Film

Quaker Oats: Dohale Jevan Poshanchi Vaati | Quaker

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Top 6: May 22nd 2024
The film opens with a thin & frail 5 year old boy, who is very excited about the prospect of traveling for his mother's ‘Dohale Jevan’ (baby shower ceremony). For reasons unknown, he hides a stainless steel bowl in the luggage before leaving. During the course of the journey, it becomes evident that the boy is physically weak, since he is unable to lift a single bag and gets tired easily.

As part of the religious ceremony, women relatives and friends alike sing traditional Marathi songs for the mother-to-be, as well as offer her gifts like ‘bows & arrow’ and ‘lotuses’ made out of clay. Each item signifies a quality they wish the child to be born with, like the bow & arrow and the lotus represent bravery and beauty respectively.

Unbeknownst to everyone, the kid quietly puts the bowl he had carried from back home in the same gift tray, only for it to be thrown out by his maternal grandmother time and time again. She finally catches him, and reprimands him for trying to disrupt the ceremony.

The kid shocks everyone present with his revelation that the only reason he was trying to put the bowl in the plate was because he is worried about his yet-to-be-born sibling ending up being weak like him. His solution, the bowl, which to him represents nutrition!
Credits Other credits

Client: Quaker Oats

Agency: Leo Burnett India

Production House: Chrome Pictures

Director: Hemant Bhandari

Producer: Abhishek Notani

Project Coordinator: Napolean Daniel Amanna

DOP: Tapan Basu

Production Designer: Saloni Porwal

Costume Stylist: Tanya Oak

Editor: Shahnawaz Mosani

Lyricist: Swanand Kirkire

Casting Director: Aniket Khabade

Chief AD: Deepak Magoo

Music Composed, Programmed & Arranged by: Rohan-Vinayak

Sound Design: Arun Crasto (Crastos)

DA’s: Rishabh Jain & Muskaan Dube

Line Producer: Umakant Talekar

Assistant Producers: Aakriti Bhatnagar & Anand Rai



Agency: Leo Burnett India

Chairman, Leo Burnett South Asia & CCO, Publicis Groupe, South Asia: Rajdeepak Das

CEO, Leo Burnett South Asia: Amitesh Rao

National Creative Directors: Vikram Pandey & Sachin Kamble

President-North: Samir Gangahar

Executive VP: Jaikrit Singh

Executive Creative Director: Harsh Maheshwari

Creative Directors: Anissha Mazumder & Abhinandan Dey

Strategy Lead: Ashish Mathew

Film Department: Pooja Talwar

Vice President: Binay Mehra

Account Management: Rishika Mishra



Brand Team:

VP and Foods Category Head, Pepsico India & South Asia: Anshul Khanna

Category Lead, Quaker India: Sravani Babu

Senior Brand Manager, Quaker India: Reema Ghosh



Cast: Shreyansh Pawar | Dusha Nandu | Kailash Waghmare | Rukmini Sutar | Trupti Gaikwad | Vaishnavi Ghodke | Gayatri Pande | Teshvani Vetal | Sarika Kamlesh Kachi & Sakshi Vyavahare



2nd AD: Vishal More

AD's: Leanne Barbosa, Shubh Khan, Sanchit Pradhan

Production Manager: Shantanu Gokhale

Production Assistant: Hritik More | Chirag Chaudhari & Shridhar Dhuri

Casting Team: Vishal More | Mahendra Khedkar | Karan Patil | Smit Mali & Datta Sangram Wasamkar

Local LP: Charandas Harley

Local Production Manager: Ajit Khadatkar

Assistant Production Manager: Balakdas Ghorpade

Local Production Team: Sandip Gajbhiye | Umesh Warkad | Swapni | Dadarao | Kiran | Nikhil & Abhay

Chief Costume Assistant: Ankita Sethi

Costume Assistant: Kavita Darade

Art Assistant: Roshni Jadhav

1st AC: Rama Bellam

Focus Puller: Nilesh Gorkha

Gaffer: Mansoor Ali

Light Operator: Rajdeep Singh

Makeup Artist: Dinesh Dake

Prosthetic Makeup Artist: Ankita Debnath

Prosthetics: Sethu Sivanandan

Hair Stylist: Sajan Mehta

Prop Boys: Prashant, Raju, & Ram

Dressman: Aslam & Imran Shaikh

Camera: RD Equipment

Shooting Lights: Light Craft & Sound Pvt Ltd

Sound Recordist: Arun Kumar

Digital Imaging Technician: Nikhil Jadhav

PA System & Walkie-Talkie: Om Enterprises

Vanity Van: Adarsh Enterprise

Hard Drive: JBR Computers

Panther/Dolly: Ahmed

Generator: Sakhare Electric & Sound

Caterers: Vaishnavi Caterers

Fan/Tent/Chairs & Table: Jagdish Sound Service

Local Cars: Nilima Tours & Travels, Nagpur

Junior Artist Supplier: Guddu Awthale | Pushpa Kale & Abbhu Bhai



Post Producer: Dutta Yewale

Post Supervisor: Sanjay Malvankar

Assistant Post Supervisor: Aditya Adure

Guitars/ Mandolin/ Banjo instruments: Vinayak Slavi

Live Rhythm & Percs: Rohan Utpat & Vinayak Salvi

Violin & Viola: Jitendra Jawda

Shehnai: Durgesh

Additional Programming: Amit Padhye

Chorus Singers: Pragati Joshi | Aditi Prabhudesai | Seema Lele | Madhura Paranjape | Sapna Heman | Sharmishtha Bhatkar | Shraddha Hode | Bhakti Joshi & Aparna Nimkar

Singing Humming: Rohan Utpat & Aditi Prabhu Desai

Grading: Andreas Bruckle (Prime Focus)

Online Editor: Shadab Abdul Aziz Shaikh

Assistant Online Editor: Atul Verma

Marketing Manager: Ashish Gole

Social Media: Devyani Chopra & Suyash Purohit

PR Associate: Aishwarya Karekar

Accountant: Vikas Tambe

Our Boys: Manish Singh | Amit Manikpuri | Vishal Singh | Lav Kush Singh & Sanjeev Kumar

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