Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Outdoor

AAMI: When Our Athletes Are In The Making

When young athletes’ aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.

Called Athletes in the Making, it is the second execution in the new AAMI brand campaign, which first launched in March. The brand platform reminds Australians across the country that when unique quirks happen here in Australia, it’s Lucky you’re with AAMI. This new execution leverages the context of an upcoming global sporting event that will captivate the nation, and is live from this week across TV, BVOD, Cinema, Social, Radio Spotify, and OOH.
Credits Other credits

Strategy & Creative Agency: Ogilvy Australia

Production: Hogarth

VFX: Blockhead VFX

Sound: Squeak E Clean Studios

Client: AAMI (Suncorp)

CMO/EGM Brand & Customer Experience: Mim Haysom

Head of Brand & Content: Rapthi Thanapalasingam

AAMI Brand & Marketing Manager: Toby Gill

AAMI Marketing Lead: Liza Friedman

Mass Brands Marketing Specialist: Breanna Webster

AAMI Marketing Specialist: Sally Frank



Media: OMD

Photographer: Chris Tovo

Retoucher: Aaron Foster @ Studio ADFX

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news