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Twisties: A Twisted Debate
From unearthing a divisive and passionate flavour debate happening on social media to a full-scale democratic campaign starring Robert Irwin & G Flip: Twisties went to war with its own product line for its Chicken vs Cheese campaign.
A Twisted Debate draws from real-world flavour love (and hate) to bring Australians a launch moment that's absurdly serious, asking them to vote with their hearts (and their mouths). Completely bonkers and totally twisted, A Twisted Debate brings with it Secret Snack Service mascots, a drum kit made of Twisties, a little bit of Citizen Kane & a lot of cluckin' fun.
Brand – PepsiCo |
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