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Twisties: Release The Crocs

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From unearthing a divisive and passionate flavour debate happening on social media to a full-scale democratic campaign starring Robert Irwin & G Flip: Twisties went to war with its own product line for its Chicken vs Cheese campaign.

A Twisted Debate draws from real-world flavour love (and hate) to bring Australians a launch moment that's absurdly serious, asking them to vote with their hearts (and their mouths).

Completely bonkers and totally twisted, A Twisted Debate brings with it Secret Snack Service mascots, a drum kit made of Twisties, a little bit of Citizen Kane & a lot of cluckin' fun.
Credits Other credits

Brand – PepsiCo

Tracy Hardwick – Marketing Director

Sam O’Donnell – Marketing Manager

Melanie Saluni – Brand Manager

Skye Oxenham – Corporate Communications Manager



VaynerMedia

Isa Gillette - Media Director

Crystal Chen - Strategist

Renata Monoarfa - Senior Media Analyst

Vivien Bui - Post Creative Strategist

Daisy Melville - Influencer Manager

Thomas Cheung - Social Creator

Stephanie Gibson - Social Creator

Raveen Jayawardene - Social Creator

Angie Geng - Social Creator



Production Company - Airbag

Director: Christopher Hill

Executive Producer: Renae Begent

Editor: Lucas Vazquez

Finishing: White Chocolate

Sound: Massive Music

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