TV ad: Twisties: Hyper Cheese

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From unearthing a divisive and passionate flavour debate happening on social media to a full-scale democratic campaign starring Robert Irwin & G Flip: Twisties went to war with its own product line for its Chicken vs Cheese campaign.

A Twisted Debate draws from real-world flavour love (and hate) to bring Australians a launch moment that's absurdly serious, asking them to vote with their hearts (and their mouths).

Completely bonkers and totally twisted, A Twisted Debate brings with it Secret Snack Service mascots, a drum kit made of Twisties, a little bit of Citizen Kane & a lot of cluckin' fun.

Category Food
Client PepsiCo Australia
Agency VaynerMedia
Production AIRBAG
Country Australia
Uploaded 11 October, 2024

Credits

Director
Christopher Hill
Head of Creative and Consulting
Yash Murthy
Senior Art Director
Lehi Curtis
Senior Art Director
Miles Jackson
Senior Copywriter
Nick Donovan
Senior Copywriter
Char Meldrum-Hanna
Agency Executive Producer
Melissa Petryszyn
Business Director
Taryn Vernoy
Account Director
Elyssa Markle
Strategy Director
Christina Malloch

Other credits

Brand – PepsiCo

Tracy Hardwick – Marketing Director

Sam O’Donnell – Marketing Manager

Melanie Saluni – Brand Manager

Skye Oxenham – Corporate Communications Manager

VaynerMedia

Isa Gillette - Media Director

Crystal Chen - Strategist

Renata Monoarfa - Senior Media Analyst

Vivien Bui - Post Creative Strategist

Daisy Melville - Influencer Manager

Thomas Cheung - Social Creator

Stephanie Gibson - Social Creator

Raveen Jayawardene - Social Creator

Angie Geng - Social Creator

Production Company - Airbag

Director: Christopher Hill

Executive Producer: Renae Begent

Editor: Lucas Vazquez

Finishing: White Chocolate

Sound: Massive Music

Twisties: Hyper Cheese

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Twisties: Hyper Cheese

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