Embed Video
After Sid Lee’s highly acclaimed 2022 and 2023 IGA Christmas spots, 'The Meatloaf' and 'Mr. Beaver’s Yule Log,' Montreal-based animation studio TONIC DNA returns to lend its expertise for the 2024 IGA Christmas spot, 'Paulo’s Wish.' This year’s spot captures the heartfelt love language of cooking for loved ones during the holiday season, transcending past family conflicts. Produced in 3D animation, the ad masterfully uses colour and lighting to bring the story to life, capturing and conveying a deep spectrum of emotions.
Credits
Other credits
Head of Production Carolyne Goyette
Gold sponsors
The Best Ad Jobs Retrieving latest jobs
Visit Campaign Brief for Australian creative
