A blonde bombshell, a thirsty roommate, an audacious cougar, a balmy plumber, a wet pussycat, and a bamboozled pizza delivery guy – all backed by bow-chicka-wow-wow-style background music. These are the ingredients that make up Doritos’ brand new, ‘70s porno-inspired short film that teases the senses just short of scandal. The campaign was created by PepsiCo Foods US and Rethink and sees Walton Goggins star as the frustratingly unwitting pipe fitter, whilst the cast caricatures steamy stereotypes, ever toeing the line, flirting with the tipping point, without crossing it. Walton seems to be playing the stereotypical spicy role – he’s the plumber who ‘knows how to handle his tools’. But it turns out he's genuinely only interested in fixing the leak. Throughout the film, which was directed by SMUGGLER’s Björn Rühmann, he encounters many tempting characters who try to entice him to take the heat out of the kitchen. But Walton is never distracted from the job at hand. Words like ‘hot-ish’ frame the film’s assets and the title – ‘A Spicy, But Not Too Spicy Plumber’ – stitch together the ‘nearly there’ tease that holds the plot together. The (almost) devious concept mirrors Doritos’ new flavour, Golden Sriracha – described as a ‘layered mix of tangy, sweet and subtly spicy notes without an overpowering burn’.
