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Top 6: November 26th 2025
Outdoor

Auckland Transport: Bus Driver Appreciation Day - Anzac

Top 6: November 26th 2025
Sunday 16th November is Auckland Transport's annual 'Bus Driver Appreciation Day' – a chance to shine a spotlight on the team who get Aucklanders safely to and from their destinations every day. Early mornings, late nights, friendly smiles, and always with a steady hand on the wheel; they're the unsung heroes of our bustling city network.

To highlight the individuals behind the wheel, Auckland Transport and MBM staged a take over of key sites in Auckland, and utilised a DCO execution that tracks the bus GPS on certain routes to determine when to display the drivers name as they pass. A personal touch that reminds us that a little bit of kindness can go a long way!
Credits Other credits

GM Marketing and Media Partnerships: Anna Lawrence

Marketing Manager Brand: Rena Murphy

Senior Marketing Specialist: Debbie Chin

Media agency: MBM

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