TV ad: NRMA Comprehensive Plus Car Insurance: Effortless

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This was a script from Human Sydney which had set design written all over it, and Photoplay director Scott Otto Anderson was determined to get the spot as a one-take to make the most out of the effortless idea. He had just nine days to design and build the moving set, transforming the couple's station wagon to their living room, to a hire car and back to the (now-repaired) station wagon again. Rear-projection was just one of a number of approaches he ended up using, including forced-perspective set builds, printed flats, miniatures and real props. All-in-all it required ten stagehands to make it work and the production designer and the team at Studio Kite did an amazing job to pull it together in the time he had, especially given he needed to buy and cut apart two working vehicles to begin with. He needed to rehearse, and rehearse, and rehearse some more. All-in-all he did about 35 takes of the action, of which only two were good enough for the cut.