Outdoor
Cadbury: clap your hands lightsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
This festive season Cadbury gave the New Zealand public a chance to turn a Christmas tradition into something even more magical. We took a house and covered it in decorative lights. Then rigged them up to microphones. So they could only be activated by the joyful act of clapping your hands. The more noise the public made, the more spectacular the light display would become. Hopefully bringing even more ‘Joy to the World’ this holiday season. Well… to New Zealand anyway.
Experiential Creative Director: Steve Kane |
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