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Honda Pilot SUV: Road Trip


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Santa Monica, Calif., Oct. 12, 2011 - Honda is launching their redesigned Pilot SUV with a multimedia campaign. RPA, Honda's long-standing agency of record, developed the campaign, which features as its centerpiece a 30-second spot to differentiate the Pilot by bringing attention to the vehicle's smart and stylish utility.
Other credits

Pilot "Road Trip" :30, first air: 10/1/2011



Agency: RPA

ECD: Joe Baratelli

GCD: Jason Sperling

CD/Art: Nathan Crow

CD/Copy: Adam Lowrey

Agency Executive Producer: Gary Paticoff

Agency Senior Producer: Brian Donnelly



Production Co: Imperial Woodpecker

Director: Stacy Wall

DP: Salvatore Totino

Executive Producer: Doug Halbert

Line Producer: Jeff McDougal

Production Designer: Tony Gasparro



Editorial Company: Bikini Edit

Editor: Avi Oron

Executive Producer: Gina Pagano



Telecine Company: MPC

Telecine Artist: Mark Gethin



Visual Effects Company: Mass Market

Lead Flame Artist: Kim Stevenson

Visual Effects Executive Producer: Lexi Stern

Visual Effects Producer: Blythe Dalton



Audio Post Company: Margarita Mix

Audio Post Mixer: Nathan Dubin



Print

"Made Better" print page, first insert 11/2011

ECD: Joe Baratelli

GCD: Jason Sperling

CD/Art: Nathan Crow

CD/Copy: Adam Lowrey

Photographer: Douglas Fisher

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