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Web Film

TWIX: TWIX Peanut Butter Celebrity Endorsement Campaign


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To help introduce its new Peanut Butter line extension, Twix has launched a new advertising campaign building on the brand’s successful "Left TWIX/Right TWIX" platform introduced two years ago.For this campaign, both Peanut Butter Left TWIX and Peanut Butter Right TWIX have enlisted the services of Nick Lachey to serve as spokesperson for their respective brand. The print and digital campaign was created by BBDO New York.
Other credits

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director: Peter Alsante

Creative Director: Andre Massis

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Executive Art Producer: Betsy Jablow

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Group Planning Director: Crystal Rix

Planner: Alaina Crystal

Account Director: Lisa Piliguian

Account Director: Phil Brolly

Account Manager: Ashley Gill

Account Executive: Aparna Joshi



Celebrity Talent Acquisition: The Marketing Arm

Entertainment Director: Brad Sheehan



Production Company: O Positive, LLC

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata



Editing Company: No 6

Executive Producer: Corina Dennison

Editor: Jason Macdonald



Martin Schoeller Studio

Photographer: Martin Schoeller

Producer: Lisa Hooper

Retoucher: Jim Lewis

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