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Web Film
TWIX: TWIX Peanut Butter Celebrity Endorsement Campaign
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To help introduce its new Peanut Butter line extension, Twix has launched a new advertising campaign building on the brand’s successful "Left TWIX/Right TWIX" platform introduced two years ago.For this campaign, both Peanut Butter Left TWIX and Peanut Butter Right TWIX have enlisted the services of Nick Lachey to serve as spokesperson for their respective brand. The print and digital campaign was created by BBDO New York.
Chief Creative Officer, BBDO Worldwide: David Lubars Related |
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