Circle: Jobs for the Jobless Generation

Circle, the youth employment charity, is asking the public to use Twitter to put pressure on companies to employ more young people. The 'Jobs for the Jobless Generation' campaign, which is backed by Dragon's Den's Deborah Meaden and created by agency Publicis London, will lobby companies such as Topshop and M&S to compete against each other to hire young unemployed candidates. Launching this week the campaign is focused around a controversial YouTube video that highlights the negative stereotypes young people face every day and demonstrates that, contrary to popular perception, they are keen, committed and hard working. The young candidates were secretly filmed being interviewed by an actor posing as a career advisor who asks them to consider career choices that play into stereotypes about young people, such as getting pregnant in order to claim benefits or selling drugs. The film then shows their reactions to this prejudice. After watching the YouTube video, viewers can click through to a website where they are asked to tweet some of the UK's biggest companies asking them to give the young people from the film a chance, while employers can watch their video CVs and donate job opportunities.