Castrol: Drive On

The vietnamese truck driver is a rolling stone. Always on the road, always short on time and attention. So, how do we reach an unstill target audience? More importantly, how do we earn his trust?We created a community for the lonely, always on-the-road trucker. Through the Castrol app, we were able to gather details that helped us take care of both the driver and his truck.
This allowed us to build direct relations with him and introduce ‘empathy’ to a very functional category. Agency: Lowe Vietnam