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Volvo V40 R-Design: Life is in the Details
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Volvo Car UK and creative agency Grey London have teamed up with one of Sweden’s most respected music conductors to promote the V40 R-Design.
In a filmic portrait, which will air on UK TV from January, Marie Rosenmir ponders her preoccupation with detail and its importance to the overall narrative, her sentiments echoing the design philosophy of the V40.Shot by British photographic / filmmaking collective Leila and Damien de Blinkk, it draws parallels with the fine craftsmanship of the V40 and the fine details of a symphony orchestra. In the build up to an opening night performance, the film shows Marie’s final preparations and meticulous consideration to the minute of the performance. Intercut with these observational shots are extreme close up shots of the V40’s numerous design details, such as the stitching on the leather upholstery, the illuminated gear shift, 17" Ixion Alloy Wheels and auto-folding power door mirrors.
Strategic Design Director: Wiktor Skoog Related |
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