Ol Pejeta Conservancy: World’s Most Eligible Bachelor

The last living Northern White Rhino cannot mate naturally so the Ol Pejeta Conservancy needed a source of funding for research into artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. Ogilvy Africa has creaed this campaign dubbed"The World's Most Eligible Bachelor" a Tinder Profile where users could swipe right and donate to his cause.