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Top 6: June 7th 2017
Web Film
McDonald's: Drive-ThruckTop 6: June 7th 2017
Innovation is in McDonald's DNA and this is why, once more, the brand has reached out to the media to divulge an unprecedented action that took place in Brazil: the Drive Day. The celebration of Drive Day was an opportunity to reinforce the relevance of this sales platform in Brazil, which has broken serving records on an international level. "We had our clients’ convenience in mind and how we could serve them at different times and needs. The Drive-Thru is synonymous with accessibility, agility and it's present in several moments of our clients’ lives: when they go out with the family or when they have work commitments“, says Paulo Camargo, President of McDonald’s Brazil. To divulge this initiative, the brazilian advertising agency DPZ&T has created the Drive-Thruck, an action with a mobile Drive-thru that circulated the streets of Sao Paulo, taking the public by surprise and reminding everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for both TV and the brand’s digital channels.
Media: Paulo Ilha, Antonio Rodrigues, Amaury Magalhães, Bruno Sabor RelatedAlso best this week |
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