Manzana Postobon: Placemat for two

"3,4 million tons of food are wasted in colombian restaurants every year".
Most of this food is safe to eat. The sad thing is that, while this happens, more than 40.000 homeless people across the country have nothing to eat.
But what happen if we avoided this? Manzana Postobon, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.

That way, once clients are done eating, they can pack their leftovers there and share them with a homeless person. By doing this. of course, clients get a free Manzana Postobon refill.

Manzana Postobon is changing the habit of wasting food for the habit of sharing food.