As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For … read moreBepanthen, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or "Poosters,"that could be laid on otherwise questionable countertops to create a sanitary space to change your baby.
Pooster dispensers were placed at strategic points around the city of Sao Paulo. Made with anti-allergenic paper and ink, the Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more.
A simple idea that increased brand experience and gave parents a reliable solution to tackle the unpredictability of dirty diapers.
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